Certificates-of-Knowledge.com
Certificate of Knowledge in Marketing
Covers the core of modern marketing: the fundamentals and the marketing mix, customer service, advertising and integrated marketing communications, applying marketing in practice, digital marketing, and the basics of entrepreneurship. A well-rounded foundation for anyone starting out in marketing or running their own business.
How the programme works
The Certificate of Knowledge in Marketing is made up of 6 subjects. You apply for a minimum of 2, and can add more at any time — including subjects from our other programmes. Each subject is studied entirely online, at your own pace, over a 30-day study window that starts once your course fee is confirmed.
Subjects in this programme
Principles of Marketing
The foundational concepts every marketer needs: what marketing is, the marketing mix, market research, segmentation, targeting and positioning.
Course fee: K450.00 View details Subject 02Customer Service
Delivering service that builds loyalty — customer expectations, handling complaints, service quality, and building lasting customer relationships.
Course fee: K450.00 View details Subject 03Advertising and Integrated Marketing Communications
Planning and executing advertising and promotional campaigns across media, and integrating them into one consistent brand message.
Course fee: K450.00 View details Subject 04Marketing in Practice
Applying marketing theory to real business situations — planning, implementation, and practical case-based decision making.
Course fee: K450.00 View details Subject 05Digital Marketing
Marketing in the digital age — social media, search, content, email, and measuring digital campaign performance.
Course fee: K450.00 View details Subject 06Fundamentals of Entrepreneurship
The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.
Course fee: K450.00 View detailsLessons
Each subject is broken into a sequence of self-paced lesson topics. Work through them in order — you mark a topic complete before the next one unlocks, so nothing is skipped.
No sit-down exams
There are no invigilated exams on this platform. Once you've completed a subject's lessons, you answer a set of multiple-choice questions online. Pass, and your Certificate of Knowledge for that subject is generated automatically — instantly, with no manual processing.
If you'd like a formally invigilated exam and a recognised professional qualification, you can register separately with a professional body such as ZICA, ZIM, or the Zambia Institute of Purchasing and Supply — see how it works. For ZIM exams and lessons specifically, visit zimassociates.captain37.com.
Certificates
Every subject you pass earns its own Certificate of Knowledge, complete with a unique code anyone can use to verify it on this site. Passed several subjects — from this programme or others? You can request a consolidated certificate combining them into one document, for a small additional fee.
What next after the Certificate of Knowledge?
Your Certificate of Knowledge in Marketing shows you understand the fundamentals across the subjects you completed — a great foundation and a credential you can add to your CV right away. If you'd like to take it further, the natural next step is to register with a professional body such as ZICA, ZIM, or the Zambia Institute of Purchasing and Supply to sit for formally invigilated exams and work toward a recognised professional qualification.
See how professional registration works, or visit zimassociates.captain37.com for ZIM exams and lessons.
Fees
- An application fee, paid when you apply.
- A course fee for your chosen subjects, paid once your application is approved.
- An assessment fee per subject, where applicable (some subjects may include the assessment at no extra cost — see each subject's page).
- An optional consolidation fee, if you'd like your passed certificates combined into one.