Subject

Digital Marketing

Marketing in the digital age — social media, search, content, email, and measuring digital campaign performance.

What this subject covers

Marketing in the digital age — social media, search, content, email, and measuring digital campaign performance.

Lesson topics

Building a Website & Landing Pages
Search Engine Optimisation, SEM & Keyword Search
Content, Email, Blogging & Online Word of Mouth
Social Media, Influencer, Viral & Affiliate Marketing
KPIs, Metrics, Monitoring Tools & PPC
Mobile, USSD, Wi-Fi, AI & Cloud in Digital Marketing
E-commerce, E-business, E-Procurement & E-Payment
Online Consumers, Diffusion of Innovation & Adoption
Online PR, Digital Media & Inbound vs Outbound
Building a Digital Marketing Plan
Marketing Automation & Lead Nurturing
Conversion Rate Optimisation & A/B Testing
Web & App Analytics Deep Dive
Video Marketing & YouTube
Retargeting, Remarketing & Programmatic Advertising
Chatbots, Conversational Marketing & WhatsApp Marketing
Online Reputation Management & Crisis Communication
Data Privacy, Digital Marketing Law & Ethics
Growth Hacking & Marketing on a Budget
Community Management & Building Online Communities
Marketplace Selling & Online Marketplaces
Voice Search & Emerging Search Behaviour
MarTech Stack & Tools for Digital Marketers
Digital Customer Journey Mapping & Personas
Building & Managing a Digital Marketing Team

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K450.00

Assessment fee Included — no extra charge

Total amount to pay K450.00

Save K1,200.00 by bundling

Pay K1,500.00 for all 6 subjects in Certificate of Knowledge in Marketing instead of K2,700.00 — assessment fees included, no extra payment. View the programme.

25 lesson topics · 25 assessment questions · Pass mark: 95%

Remember: you must apply for a minimum of 2 subjects in total.

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