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Subject

Fundamentals of Entrepreneurship

The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.

What this subject covers

The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.

Lesson topics

  1. Entrepreneurship, Intrapreneurship and Types of Entrepreneurs
  2. Characteristics and Competencies of Entrepreneurs
  3. Factors Driving Entrepreneurship and Roles in the Economy
  4. Causes of Business Failure and How to Avoid It
  5. Sources and Evaluation of Business Opportunities
  6. Forms of Business Ownership
  7. Writing a Business Plan
  8. Financing a Business
  9. Costing, Financial Controls and Business Records
  10. Budgeting, Financial Planning and Formalisation of a Business
  11. Macro-Environment, Economic Trends and Government's Role
  12. Corporate Social Responsibility, Risk Management and Intellectual Property
  13. Technology, Creativity, Managerial Functions and Leadership
  14. Marketing Mix (4Ps), Marketing Skills and Business Ethics
  15. Family Businesses and Succession Planning
  16. Social Entrepreneurship and the Triple Bottom Line
  17. Franchising as a Business Growth Model
  18. The Informal Sector and Micro and Small Enterprises
  19. Cooperative Societies and Group-Based Enterprises
  20. Women and Youth Entrepreneurship
  21. Agribusiness Entrepreneurship and Value Chains
  22. Business Registration, Licensing and Regulatory Compliance
  23. Managing Cash Flow and Working Capital in a Small Business
  24. Negotiation, Networking and Mentorship for Entrepreneurs
  25. E-commerce, Scaling and Exit Strategies for Entrepreneurs
CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.
Fees
Course fee K450.00
Assessment fee Included — no extra charge
Total amount to pay K450.00
Save K1,200.00 by bundling
Pay K1,500.00 for all 6 subjects in Certificate of Knowledge in Marketing instead of K2,700.00 — assessment fees included, no extra payment. View the programme.

25 lesson topics · 31 assessment questions · Pass mark: 95%


Remember: you must apply for a minimum of 2 subjects in total.

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