Fundamentals of Entrepreneurship
The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.
What this subject covers
The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.
Lesson topics
- Entrepreneurship, Intrapreneurship and Types of Entrepreneurs
- Characteristics and Competencies of Entrepreneurs
- Factors Driving Entrepreneurship and Roles in the Economy
- Causes of Business Failure and How to Avoid It
- Sources and Evaluation of Business Opportunities
- Forms of Business Ownership
- Writing a Business Plan
- Financing a Business
- Costing, Financial Controls and Business Records
- Budgeting, Financial Planning and Formalisation of a Business
- Macro-Environment, Economic Trends and Government's Role
- Corporate Social Responsibility, Risk Management and Intellectual Property
- Technology, Creativity, Managerial Functions and Leadership
- Marketing Mix (4Ps), Marketing Skills and Business Ethics
- Family Businesses and Succession Planning
- Social Entrepreneurship and the Triple Bottom Line
- Franchising as a Business Growth Model
- The Informal Sector and Micro and Small Enterprises
- Cooperative Societies and Group-Based Enterprises
- Women and Youth Entrepreneurship
- Agribusiness Entrepreneurship and Value Chains
- Business Registration, Licensing and Regulatory Compliance
- Managing Cash Flow and Working Capital in a Small Business
- Negotiation, Networking and Mentorship for Entrepreneurs
- E-commerce, Scaling and Exit Strategies for Entrepreneurs
CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.
Fees
Course fee
K450.00
Assessment fee
Included — no extra charge
Total amount to pay
K450.00
Save K1,200.00 by bundling
Pay K1,500.00 for all 6 subjects in Certificate of Knowledge in Marketing instead of K2,700.00 — assessment fees included, no extra payment. View the programme.
25 lesson topics · 31 assessment questions · Pass mark: 95%
Remember: you must apply for a minimum of 2 subjects in total.
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