Entrepreneurial Marketing, Sales and Customer Management

What this subject covers

Lesson topics

1. Introduction to Entrepreneurial Marketing
2. Importance of Marketing for Entrepreneurs
3. Understanding the Target Market
4. Market Segmentation
5. Customer Profiles
6. Customer Needs and Wants
7. Value Proposition
8. Unique Selling Proposition
9. Branding for Small Businesses
10. Product and Service Positioning
11. Pricing Strategies
12. Distribution and Place
13. Promotional Strategies
14. Personal Selling
15. Sales Techniques for Entrepreneurs
16. Customer Relationship Management
17. Customer Service and Experience
18. Customer Retention
19. Word-of-Mouth Marketing
20. Social Media Marketing
21. Digital Marketing for Entrepreneurs
22. Content Marketing
23. Online Selling and E-Commerce
24. Measuring Marketing and Sales Performance
25. Developing an Entrepreneurial Marketing Plan