Marketing in Practice

What this subject covers

Lesson topics

1. Project Management and Print Production in Marketing
2. Consumer Sales Promotion: Techniques, Purpose and Synergy
3. Marketing Budgets: Methods, Types and Benefits
4. The Extended Marketing Mix and the Effect of ICT
5. Organising Venues, Events and Meetings
6. Internal Customers, Marketing Objectives and Interpersonal Skills
7. Collaboration, Negotiation, Networking and Planning Techniques
8. Competitor Profiling and Competitor Intelligence
9. Crisis and Issues Management in Public Relations
10. Marketing Research: Process, Data Types and Research Instruments
11. Pricing in Practice: Problems, Skimming and Penetration Strategies
12. The SCORPION Model and Advertising Agency Fee Structures
13. Marketing Audit, Overheads and Key Short-Note Terms
14. Writing the Marketing Brief
15. Managing Suppliers and Agencies in Practice
16. Marketing Project Planning Tools: Gantt Charts and Critical Path Analysis
17. Stakeholder Management in Marketing
18. Report Writing and Presenting Marketing Recommendations to Management
19. Marketing Administration and Record-Keeping
20. Time Management and Prioritisation for the Marketing Executive
21. Working with the Sales Team: Aligning Marketing and Sales
22. Trade Shows and Exhibitions: Planning and Execution
23. Customer Relationship Management (CRM) Systems in Daily Practice
24. Social Media Management in Practice
25. Ethics, Compliance and Regulation in Day-to-Day Marketing