Certificate of Knowledge in Marketing
Covers the core of modern marketing: the fundamentals and the marketing mix, customer service, advertising and integrated marketing communications, applying marketing in practice, digital marketing, and the basics of entrepreneurship. A well-rounded foundation for anyone starting out in marketing or running their own business.
Browse subjects across all programmes
Principles of Marketing
The foundational concepts every marketer needs: what marketing is, the marketing mix, market research, segmentation, targeting and positioning.
24 lesson topics · 25 assessment questions
Course fee: K450.00Assessment fee: K200.00
View details Recommend on WhatsAppCustomer Service
Delivering service that builds loyalty — customer expectations, handling complaints, service quality, and building lasting customer relationships.
25 lesson topics · 25 assessment questions
Course fee: K450.00Assessment fee: K200.00
View details Recommend on WhatsAppAdvertising and Integrated Marketing Communications
Planning and executing advertising and promotional campaigns across media, and integrating them into one consistent brand message.
25 lesson topics · 25 assessment questions
Course fee: K450.00Assessment fee: K200.00
View details Recommend on WhatsAppMarketing in Practice
Applying marketing theory to real business situations — planning, implementation, and practical case-based decision making.
25 lesson topics · 25 assessment questions
Course fee: K450.00Assessment fee: K200.00
View details Recommend on WhatsAppDigital Marketing
Marketing in the digital age — social media, search, content, email, and measuring digital campaign performance.
25 lesson topics · 25 assessment questions
Course fee: K450.00Assessment fee: K200.00
View details Recommend on WhatsAppFundamentals of Entrepreneurship
The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.
25 lesson topics · 31 assessment questions
Course fee: K450.00Assessment fee: K200.00
View details Recommend on WhatsAppNo subjects match your search.
Application fee: K150.00
Paid once when you apply — covers your application review regardless of how many subjects you choose.
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