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Subjects

Certificate of Knowledge in Marketing

Covers the core of modern marketing: the fundamentals and the marketing mix, customer service, advertising and integrated marketing communications, applying marketing in practice, digital marketing, and the basics of entrepreneurship. A well-rounded foundation for anyone starting out in marketing or running their own business.

Browse subjects across all programmes

Subject 01

Principles of Marketing

The foundational concepts every marketer needs: what marketing is, the marketing mix, market research, segmentation, targeting and positioning.

24 lesson topics · 25 assessment questions

Course fee: K450.00

Assessment fee: K200.00

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Subject 02

Customer Service

Delivering service that builds loyalty — customer expectations, handling complaints, service quality, and building lasting customer relationships.

25 lesson topics · 25 assessment questions

Course fee: K450.00

Assessment fee: K200.00

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Subject 03

Advertising and Integrated Marketing Communications

Planning and executing advertising and promotional campaigns across media, and integrating them into one consistent brand message.

25 lesson topics · 25 assessment questions

Course fee: K450.00

Assessment fee: K200.00

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Subject 04

Marketing in Practice

Applying marketing theory to real business situations — planning, implementation, and practical case-based decision making.

25 lesson topics · 25 assessment questions

Course fee: K450.00

Assessment fee: K200.00

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Subject 05

Digital Marketing

Marketing in the digital age — social media, search, content, email, and measuring digital campaign performance.

25 lesson topics · 25 assessment questions

Course fee: K450.00

Assessment fee: K200.00

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Subject 06

Fundamentals of Entrepreneurship

The essentials of starting and running a small business — opportunity recognition, business planning, and basic financial literacy for entrepreneurs.

25 lesson topics · 31 assessment questions

Course fee: K450.00

Assessment fee: K200.00

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Application fee: K150.00

Paid once when you apply — covers your application review regardless of how many subjects you choose.

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