Trademarks and Branding

What this subject covers

Lesson topics

1. Meaning of a Trademark
2. Importance of Trademarks
3. Types of Trademarks
4. Brand Names
5. Logos and Symbols
6. Slogans and Taglines
7. Trade Dress
8. Trademark Searches
9. Trademark Selection
10. Trademark Registration
11. Trademark Classification
12. Trademark Ownership
13. Trademark Licensing
14. Trademark Assignment
15. Trademark Renewal
16. Trademark Infringement
17. Trademark Dilution
18. Passing Off
19. Counterfeit Goods
20. Domain Names and Trademarks
21. Social Media Handles and Brands
22. International Trademark Protection
23. Trademark Enforcement
24. Trademark Disputes
25. Building a Trademark Protection Strategy