Crisis Communication and Reputation Management

What this subject covers

Lesson topics

1. What Is a Crisis? Defining Crisis in a Communications Context
2. Types of Organisational Crises
3. Crisis Preparedness and Planning
4. Building a Crisis Communication Plan
5. Assembling and Training a Crisis Response Team
6. Crisis Communication Principles: Speed, Accuracy, and Empathy
7. The First 24 Hours: Initial Crisis Response
8. Holding Statements and Initial Public Response
9. Identifying and Prioritising Stakeholders During a Crisis
10. Choosing the Right Channels During a Crisis
11. Spokesperson Selection During a Crisis
12. Message Mapping for Crisis Situations
13. Social Media Crisis Management
14. Handling Media During a Crisis
15. Managing Employee Communications During a Crisis
16. Legal Considerations During Crisis Communications
17. Crisis Simulations and Tabletop Exercises
18. Post-Crisis Recovery and Reputation Rebuilding
19. Learning from a Crisis: Post-Mortem and Evaluation
20. Product Recalls and Safety Crisis Communications
21. Data Breaches and Cybersecurity Incident Communications
22. Reputation Monitoring and Early Warning Signs
23. Rebuilding Trust After a Crisis
24. Careers in Crisis Communication
25. Bringing It Together: Crisis Communication as Organisational Resilience