Business Development Strategy

What this subject covers

Lesson topics

1. What Is Business Development? Distinguishing It From Sales
2. Market Analysis: Understanding Where Growth Opportunities Exist
3. Identifying and Evaluating New Market Opportunities
4. Strategic Partnerships and Alliances
5. Evaluating and Structuring a Potential Partnership
6. Managing and Enabling Partnerships Over Time
7. Competitive Analysis: Understanding the Competitive Landscape
8. Differentiation Strategy: Building a Defensible Market Position
9. Business Development Planning: Setting Strategy and Goals
10. Building and Managing a Business Development Pipeline
11. Networking and Relationship-Building at a Strategic Level
12. Assessing Organisational Readiness for New Growth Initiatives
13. Business Model Innovation and New Revenue Streams
14. Financial Analysis for Business Development Decisions
15. Managing Risk in Business Development Initiatives
16. Business Development and Product Development Alignment
17. Thought Leadership and Industry Positioning
18. Mergers and Acquisitions as a Growth Strategy
19. Internationalisation: Expanding Into New Geographic Markets
20. Building a Business Case for a New Initiative
21. Measuring Business Development Performance
22. Cross-Functional Collaboration in Business Development
23. Ethical Considerations in Business Development
24. Adapting Business Development Strategy to Market Change
25. Building a Career Specialism in Business Development Strategy