Subject

Small Business Marketing and Sales

What this subject covers

Lesson topics

Principles of Marketing
Understanding the Small Business Customer
Market Research
Market Segmentation
Target Markets
Customer Personas
Positioning
Branding
Product Strategy
Pricing Strategy
Distribution
Promotion
Advertising
Personal Selling
Sales Prospecting
Sales Presentations
Negotiation
Customer Relationship Management
Customer Retention
Referral Marketing
Digital Marketing
Social Media Marketing
Content Marketing
Marketing Performance Measurement
Developing a Small Business Marketing Plan

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K450.00

Assessment fee Included — no extra charge

Total amount to pay K450.00

25 lesson topics · 25 assessment questions · Pass mark: 95%

Remember: you must apply for a minimum of 2 subjects in total.

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