Subject

Media Relations and Press Management

How to build a media relations strategy, craft story angles and pitches, prepare and train spokespeople, handle difficult questions, manage embargoes and exclusives, and respond to negative coverage.

What this subject covers

How to build a media relations strategy, craft story angles and pitches, prepare and train spokespeople, handle difficult questions, manage embargoes and exclusives, and respond to negative coverage.

Lesson topics

The Media Landscape: Print, Broadcast, Online, and Social
Understanding How Journalists Work
Building a Media Relations Strategy
Pitching the Media: Crafting a Compelling Story Angle
Writing an Effective Media Pitch
Press Releases Revisited: Timing and Distribution
Press Kits and Media Backgrounders
Organising a Press Conference
Preparing Spokespeople for Media Interviews
Media Training Fundamentals
Handling Difficult Interview Questions
On-the-Record, Off-the-Record, and Background
Exclusive Stories and Media Embargoes
Building Relationships with Key Journalists and Influencers
Trade Press and Industry Publications
Broadcast Media: Radio and Television Interviews
Online Media and Digital Publications
Wire Services and News Syndication
Monitoring and Analysing Media Coverage
Correcting Media Errors and Misquotes
Managing Negative or Unfavourable Coverage
Media Relations During Sensitive Situations
Ethical and Legal Considerations in Media Relations
Careers in Media Relations
Bringing It Together: Building a Sustainable Media Relations Programme

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K450.00

Assessment fee Included — no extra charge

Total amount to pay K450.00

25 lesson topics · 25 assessment questions · Pass mark: 95%

Remember: you must apply for a minimum of 2 subjects in total.

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