Subject

Foundations of Public Relations

What public relations is and how it differs from advertising and marketing, key stakeholders and publics, the RACE planning process, message development, press releases, media relations, and PR ethics.

What this subject covers

Lesson topics

What Is Public Relations? Definitions and Scope
The History and Evolution of Public Relations
PR vs Advertising vs Marketing: Key Distinctions
The Role of Public Relations in Organisations
Key Stakeholders and Publics
Understanding Target Audiences
The PR Process: Research, Action, Communication, Evaluation (RACE)
Setting PR Objectives and Goals
Message Development and Key Messaging
Press Releases: Structure and Purpose
Media Relations Basics
Building and Maintaining Media Lists
Types of PR: Corporate, Consumer, Public Affairs
Public Affairs and Government Relations
Community Relations
Internal Communications Basics
Event Management for PR
Sponsorships and Partnerships
Reputation and Image Management
Measuring PR Effectiveness
PR Tools and Technology
Ethics and Professional Standards in PR
Legal Considerations in Public Relations
Careers in Public Relations
Bringing It Together: PR as a Strategic Function

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K450.00

Assessment fee Included — no extra charge

Total amount to pay K450.00

25 lesson topics · 25 assessment questions · Pass mark: 95%

Remember: you must apply for a minimum of 2 subjects in total.

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