Subject

Digital and Social Media PR

Social media PR strategy and content creation, influencer and content creator relations, paid/owned/earned media, SEO basics for PR, social listening, community moderation, digital ethics and disclosure, and analytics and measurement.

What this subject covers

Lesson topics

The Evolution of PR in the Digital Age
Social Media Platforms: An Overview for PR Practitioners
Developing a Social Media PR Strategy
Content Creation for Social Media PR
Building and Engaging an Online Community
Influencer Relations and Partnerships
Working with Content Creators and Bloggers
Paid, Owned, and Earned Media in the Digital Landscape
Search Engine Optimisation (SEO) Basics for PR
Online Newsrooms and Digital Press Rooms
Visual Content and Multimedia in Digital PR
Live Streaming and Real-Time Engagement
Social Media Listening and Sentiment Analysis
Managing Comments and Online Community Moderation
Handling Online Trolls and Negative Comments
Social Media Advertising to Support PR Goals
Analytics and Measurement for Digital PR
Platform-Specific Best Practices
Employee Advocacy on Social Media
User-Generated Content and Its Role in PR
Digital Ethics and Disclosure Requirements
Data Privacy in Digital and Social Media PR
Emerging Technologies in Digital PR
Careers in Digital and Social Media PR
Bringing It Together: Integrating Digital and Social Media into the PR Mix

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K450.00

Assessment fee Included — no extra charge

Total amount to pay K450.00

25 lesson topics · 25 assessment questions · Pass mark: 95%

Remember: you must apply for a minimum of 2 subjects in total.

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